Bank Better, Live Better

#LiveBetter Talks: personal branding

Timothy Maurice Webster explains how to take yourstory and elevate it to a position of influence.

The acclaimed author and public speaker wasted no time in taking the contestants on a journey into discovering themselves as a brand. He kicked off the talk by highlighting the 3 main components of a brand: its internal values, its image and its associations. He emphasised that these 3 aspects needed to “work together effectively to produce an optimal portrayal of a reputable brand.”

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