SA's fastest-growing brand 

We’re thrilled to share that we’ve been named South Africa’s fastest-growing brand in the 2025 Brand Finance South Africa 100 report. With our brand value rising by an impressive 81% to R18.6 billion.

We've also been recognised as the strongest banking brand, with a Brand Strength Index (BSI) score of 94.6 out of 100, and the 5th strongest brand overall in the country.

This milestone reflects your trust and our commitment to making banking simpler, more affordable and more accessible for all. When we put our clients first, keep banking simple and innovate fearlessly, we don’t just grow – we lead.

Thank you to our talented team for going above and beyond to serve our clients and shape the future of banking. And thank you to every South African who’s backed us, banked with us and believed in us. None of this would be possible without you!

We’re just getting started, and with you by our side, there’s no limit to what’s next.

What’s driving our growth?

Brand Finance credits our growth to:

• Our strong digital banking performance, with a 21% increase in active app clients between August 2023 and August 2024
• Our investment in innovative technology, like AI, creates even more seamless experiences for our clients
• Our expansion into new markets, with products like business banking and insurance

What is the Brand Finance South Africa 100 report?

The Brand Finance South Africa 100 is an annual report that ranks the Top 100 most valuable brands in the country. It's part of Brand Finance’s global study, which evaluates over 5 000 of the world’s biggest brands every year across multiple countries and industries.

The report measures two key factors:

• Brand value: This is how much a brand is worth. It shows how much value a brand adds to a business by helping it attract customers, grow and succeed
• Brand strength: This looks at how well a brand performs compared to others. It’s based on factors like marketing, customer experience and business performance. Brands are given a Brand Strength Index (BSI) score out of 100, with the strongest brands earning a AAA+ rating

Find all the details in the Brand Finance press release.